Hi Frank! "Assessment" feels ambiguous, but here are some steps and questions that come to mind.
- Customers, Customer Segments, Customer Experiences (because we start with the customer!): when each company shows these inventories to the other company, where is redundancy, expansion, and "leave as-is?" Does each company's most problematic Customer Experiences (which should imitate siloed Innovation Roadmaps) justify revising the Roadmap to reflect a newly prioritized and optimized bigger picture?
- Revenue: what cross-selling opportunities might exist between the two companies?
- Costs: what operations have significant overlap such that merging into fewer workstreams makes sense? Technology is one component of operational redundancy
- Scorecard(s): comparing respective metrics and what is considered healthy/unhealthy (or red/yellow/green), what conclusions do you draw? What metrics merge versus stay siloed?
- Roadmaps: in comparing approved, scheduled (in-flight or soon-to-start) innovation workstreams, does the integrated information justify reprioritization or canceling a redundant innovation investment?
For an assessment, yes, I vote both entities. In an assessment (which emphasizes Current State), I shrug whether the transaction is a merger or acquisition. In documenting Future State, dominance and strengths of one company or the other matters a lot in what operations survive and who gets certain assignments.
Hopefully, I'm tracking ok with your question?
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Robert Snyder
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Original Message:
Sent: 2025-02-12 08:46
From: Frank Gorman
Subject: Assessment
What steps do you take for your initial assessment for a Change when you are tasked with either a merger or an acquisition? Is there a difference between the two? Do you have responsibility to both entities?
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Frank Gorman
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