Mergers & Acquisitions

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  • 1.  Assessment

    Posted 2025-02-12 08:46

    What steps do you take for your initial assessment for a Change when you are tasked with either a merger or an acquisition?   Is there a difference between the two?  Do you have responsibility to both entities?



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    Frank Gorman
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  • 2.  RE: Assessment

    Posted 2025-02-16 00:11

    Hi Frank! "Assessment" feels ambiguous, but here are some steps and questions that come to mind.

    1. Customers, Customer Segments, Customer Experiences (because we start with the customer!): when each company shows these inventories to the other company, where is redundancy, expansion, and "leave as-is?" Does each company's most problematic Customer Experiences (which should imitate siloed Innovation Roadmaps) justify revising the Roadmap to reflect a newly prioritized and optimized bigger picture?
    2. Revenue: what cross-selling opportunities might exist between the two companies?
    3. Costs: what operations have significant overlap such that merging into fewer workstreams makes sense? Technology is one component of operational redundancy
    4. Scorecard(s): comparing respective metrics and what is considered healthy/unhealthy (or red/yellow/green), what conclusions do you draw? What metrics merge versus stay siloed?
    5. Roadmaps: in comparing approved, scheduled (in-flight or soon-to-start) innovation workstreams, does the integrated information justify reprioritization or canceling a redundant innovation investment?

    For an assessment, yes, I vote both entities. In an assessment (which emphasizes Current State), I shrug whether the transaction is a merger or acquisition. In documenting Future State, dominance and strengths of one company or the other matters a lot in what operations survive and who gets certain assignments.

    Hopefully, I'm tracking ok with your question?



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    Robert Snyder
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