I hope you find this McKinsey article insightful.
https://www.mckinsey.com/capabilities/people-and-organizational-performance/our-insights/the-irrational-side-of-change-management?cid=other-eml-ofl-mip-mck&hlkid=6bce4ee605f6462cabf5234f07bb929a&hctky=13197172&hdpid=a41d4b78-5109-41a8-9c84-3742a088d357
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