Achieving synergies is often the difference between a successful M&A deal and one that falls short of expectations. One key strategy is answering the question, "What are the overarching objectives of the merger?" This ensures alignment of the goals of both companies before diving into the integration process. Clarity from the start helps guide decision-making and ensures everyone is working towards the same outcome.
What approach or strategies have you used to create synergies during M&A?
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Marilyn Wamalwa
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